Blogology-101: SEO Basics
Please welcome back our lovely Blogology-101 series!
It’s been a minute since we first shared our blogging tips and about how to start a blog so we figured it was time to bring it back.
Also, we have some very, very exciting news coming soon.
We are in the beginning stages of creating something brand new that will be strictly focused on blogging, marketing, social media and website creation [so make sure to stick around!].
Today we are sharing the basics of SEO aka Search Engine Optimization, why it is so important for your blog and our top five tips.
If you love this series and want to see more, make sure to comment below with your requests or find us on social media!
*Brace yourselves because these posts tend to be a little longer than the norm.
*Before we start, I will try my best to explain everything in as ‘non-techy‘ terms as possible.
Since I am self-taught in everything blogging and marketing, it took me a while to catch onto the lingo and I don’t want it to take you as long as it took me…
because it took me a hot minute.
What is SEO?: According to Google, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” aka how you drive traffic to your website through search engines like Google.
Why is SEO important to your blog or website?: It is a free and organic way for you to direct traffic to your site. All the major search engines [like Google, Yahoo and more] have primary search results which is how your page ranks and can be found by the end user. End users are people like your mom, crazy aunt, best friend or maybe event a talent agent for a large company. You want them to find you and your site.
Our Top Tips:
1. Keyword Research: Keywords are words or phrases that internet users search for. Think of when you go to look for something on Google. What do you type in the search box? Those words or phrases are what bloggers use in their content to help you find what you are looking for. Those words or phrases are called keywords because why not make a fancy and weird name for it. They are also a lot of tools that help you figure out what exact keywords or phrases would work best. One of my favorite sites is SEO Book. It shows how often words are searched monthly and daily, it shows Google vs Bing and Yahoo status, it shows CPC ‘Costs per click’, and monthly values. They have other tools available on the site but that is the one I prefer. Another favorite is using the keyword planner in Google AdWords.
2. Blog Titles: When I first started blogging, I had no idea how important blog titles were. Blog titles are so important and a great way to direct traffic to your site. One HUGE tip I learned is that you should include the focus keyword or phrase you are using in your blog post in your title. For example, for one of my favorite posts ‘How to throw a kick ass bachelorette party‘, if you type in ‘kick ass bachelorette party ideas‘ my post is #2 on Google [right under Cosmo of course]. My keyword for that post is ‘kick ass bachelorette party’. So if someone types that [or something similar] into the search my post comes up at the top! If I just type ‘bachelorette party’ my post is probably a couple of pages in so adding a unique word will help when someone is looking for something different or more specific.
3. Plugins: Okay another ‘techy’ term in the world of blogging is Plugins. The best way to think about Plugins is like apps that help your site run more efficiently or that have special features. Some of my favorite SEO plugins are ‘Yoast SEO’ and ‘Google XML Sitemaps’. The Yoast SEO plugin lets you add specific keywords to each post, along with social media sharing options which allow you to feature the keyword in the title and descriptions. It also provides you with an analysis of how your post will score or rank and shows you what needs improvement in the post.
4. Good Info: Another important tip I found was that properly adding information to your photo in your post is just another level or way for people to find you. Each photo in your post should have a title and alt text with the keyword or phrase in it. Your blog post URL should have them too. For example, for this post, my keyword will be SEO basics. Below is an example of how I added the keyword and information to each photo.
5. Meta Descriptions: I still hate the name ‘Meta description’. It took me forever to finally figure out what it actually means and basically, it is a techy term for a summary of what your post is about. It is important to have the keyword(s) in the description – aka summary – as well. When you search in Google you’ll notice a description below the title, that is the Meta description. Adding keywords or phrases to the description is just another location for you to be able to use the keywords to be found in the search engines.
*Bonus Tip: If you are just starting out, I recommend using keywords that aren’t as rich [or popular]. You will have a better chance showing up in the search engines vs the heavy hitting websites [like Cosmo].
Here is your Pin-able:
Want more? Learn our easy photography tips here!
What do you want help with next: Social Media, Media Kits or Photo Editing?
Have more questions about my tips?
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