Blogology-101: Top Five Branding Secrets
As always, welcome back and happy Tuesday!
In today’s Blogology-101 class we are here to share our top five, super-secret tips for branding. If you have caught our classes before, then you are familiar with how these posts go. If not, have no worries, we’ll break it down nice and simple for you.
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*Brace yourselves because these posts tend to be a little longer than the norm.
Our Top Five Branding Tips:
1. Your Brand is more than a logo: Your brand is your story. Most times people automatically assume brand with just their logo but that is certainly not the case. Whether you are the face of your brand or your brand is a product, it all comes back to you. You are the one in charge and people like to put a face to the name. For example, look at the brand Michael Kors. Yes, he designs everything from designer handbags to luxurious clothing but at the end of the day, he is the brand. With Michael Kors you know his clothes AND you know his face because he took his brand’s branding a bit farther. He appeared on shows like Project Runway which put his face and personality front and center while allowed his brand to become more familiar with his target audience and it gave his brand personality.
2. Create Consistency: Whether it is consistently posting on your blog or website or in the visuals, you need to remain consistent throughout. That includes aspects like graphics, wording, fonts, colors, profile pictures on your social accounts, your logo and more. I once told someone that my readers can tell if it is me typing simply by certain characters or words I use and it’s true! Something as simple as constantly using a “+” sign instead of a “&” sign makes a big difference. When creating visuals like graphics I always use the same 3 or 4 fonts and colors. This keeps my branding consistent and people can easily recognize what is my work vs everyone else’s.
3. Understand Your Audience: I cannot say this enough. How are you supposed to provide quality service if you don’t know your audience? Even if you aren’t selling products or services, you need to be able to connect with your audience. It’s not about you, it’s about serving your audience and knowing what they want and how you can help them with their current problem or dilemma. When branding, creating a loyal, responsive audience can not only make a huge difference in your sales but also in how people recognize you vs your competition. When you create a loyal following, they truly want to support you. That means whether it is sharing your post or telling someone how you are an expert on x,y, and z, will only help your brand and it will establish you as a leader or professional in your niche. So, when I say that I am a semi-pro at life, that is stated specifically for a reason. My target audience is for the every girl who wants to achieve a professional appearance that doesn’t have the specific training but is more than capable of doing so with the right help. I want to connect and speak with readers who are simply normal girls trying to figure out life. That is why when my friends talk about me, they don’t just refer to me as someone who know their sh*t about beauty but also about branding, fitness, social media, blogging, business, relationships, style, etc. For me, my brand is about helping you figure out what the pro’s are actually talking about and then breaking it down into normal, human language. So, when I cover a range of topics, that is because my readers have either requested something or because it has become a point of discussion in the industry. Either way, my number one goal in each post is to help my readers with their current dilemma.
4. Standout: Don’t be afraid to try new things, expose your personality or even try something out of the box from your competition. You are the face of your brand 24/7, 365 days a year so that means you are your brand. If something feels unnatural or uncomfortable then don’t be afraid to change it. People can smell someone or something that is not genuine from a mile away but they can also easily recognize a brand that cares or that is respected too. In the beginning of my blogging journey, it took me months before I just ripped off the band-aid and created my blog. At the time I was just documenting my fitness journey but if I didn’t take the risk I would have failed. Now when I am creating things for my brand and the fear of failing or being rejected pops up, I immediately remind myself that it is okay to be different and stand out. Trying new things are now more of a challenge than a fear and let me tell you, some of these challenges that I have faced have had the biggest, most satisfying rewards. In a nutshell, don’t be afraid to be your [professional] self while building your brand. It will help you create a loyal following and friendships and relationships you never know existed.
5. Templates are your BFF, so is PicMonkey: I live in PicMonkey. What is PicMonkey? Well it is an free or paid design platform which allows you to create templates, graphics and other beautiful images or documents. PicMonkey recently created what is called ‘The hub’ in it’s platform which allows you to save templates so you can simply edit them each time you need to use them. This makes branding easy and consistent while saving a ton of time. I also love PicMonkey because I am able to import my own fonts. This is another way for me to easily brand my graphics or templates. You can also use PicMonkey to edit your photos. This helps photos stand out. If you apply a certain filter or edit your photos a certain way, just make sure to document how you edit them so they all have the same, consistent look.
Mood Boards: your brand should have a mood board! Mood boards allow you to see your brand as a whole with your colors, fonts, inspo, etc. For example,below is my fitness brand’s mood board. Each mood board should include your logo, colors [3-4 main colors with two additional basic colors like black + white], inspiration, fonts [3 or 4], logo variations, and elements you want to include in your graphics and website. Each mood board is different but these are the basics of what they should have.
If you visit my fitness website, www.karalarkinfitness.com, or my social media accounts [ for this brand], you will notice the consistent colors, logo, fonts and elements in my branding. There is no right or wrong way to create a mood board for your brand. After all, it is YOUR brand. Below is a template to help you get started but Pinterest is a great source to find inspo and additional templates.
Here is your template:
Here is your Pin-able:
What do you want help with next: Social Media, Media Kits or Advanced Photo Editing?
Have more questions about my tips?
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